Mission: To create an aspirational travel and golf lifestyle collection to complement the brand’s heritage of the highest quality products with a flavor of the French Riviera way of life.
Persona: The “father and son” team is looking for a way to have fun by wearing casual, elegant articles with humor, originality, and quality.
SMART FABRICS & TURTLE PRINTS
COLORWAYS
Merchandise: Offering St.Tropez charm with vibrant colors and patterns, a set of printed socks, and matching under collar polo in a special holiday escape box.